WERK4.1 for: Apollinaris & Schweppes GmbH
SCHWEPPES - A WEBSITE WITH CHARACTER
Project information
- Client:
- Apollinaris & Schweppes GmbH
- Info:
- Apollinaris & Schweppes GmbH is one of the most prestigious distributor of mineral waters and soft drinks. With a brand awareness of more than 90 percent, Apollinaris is the best known mineral water in Germany and the brand Schweppes a synonym for bitter lemon drinks.
- Goal:
- Repositioning the brand (refreshment with charakter) in the retail trade, gastronomy and the eyes of the consumer, as well as publicizing the new product Californian Citrus Summer.
- Realisation:
- Development of a corporate weblog provided with target group relevant articles by specially appointed editors. The readers can subscribe to RSS feeds of the ten latest articles. Another highlight is the customized content management system with a differentiable assignment of permissions.
- Link:
- www.schweppes.de