WERK4 for: vivanco AG
Launch campaign Vmax MP3-Player
Project information
- Client:
- vivanco AG
- Info:
- The Vivanco Group is one of the leading European providers of IT and TV accessories, as well as products from the consumer electronics sector, like headphones, RF speakers and babyphones.
- Goal:
- Launch of the world’s smallest MP3 player.
- Realisation:
- Development of a pan-European launch campaign using all classical communication channels. Creation of a name for the product.
- All projects:
- Launch campaign Vmax MP3-Player
- Revitalising brand campaign "BABYFON"