WERK4 for: Jumbo International B.V.
National Radio promotion
Project information
- Client:
- Jumbo International B.V.
- Info:
- Jumbo was founded in 1853 in the Netherlands. Today it is one of the oldest and most succesfull manufacturer of quality toys worldwide.
- Goal:
- Continuation of the international success story of the game Cranium in Germany.
- Realisation:
- Development of a national radio campaign. The objective is to convey an impression of the concept of the game and the fun of playing it. In addition to its transmission by radio waves, the Cranium virus is spread by the station’s web sites and clubs and by experience-oriented publicity campaigns on the point of sale.
- Link:
- www.cranium.com