WERK4 for: HACHETTE COLLECTIONS
"THE BISMARCK" TV CAMPAIGN
Project information
- Client:
- HACHETTE COLLECTIONS
- Info:
- Hachette Collections is one of the leading French publishing houses for partworks.
- Goal:
- Nationwide campaign launch to guarantee a quick market penetration of the modell construction line "The Bismarck".
- Realisation:
- Development and production of three TV spots, mailshots, a media cooperation with the leading modell construction magazine "Modell Fan", and a sales-promoting website (see WERK4.1). The campaign went on the air on ZDF, RTL, SAT1, RTL II, Kabel1, Pro 7, N24 and many other TV stations.
- Media:
- Motiv: Auslaufen, 30"
- Link:
- www.die-bismarck-bauen.de
- All projects:
- "THE BISMARCK" TV CAMPAIGN
- TV-campaign BMW M3 GTR
- TV-campaign "THE TITANIC"
- At the WERK4.1 Portfolio:
- "THE BISMARCK" SALES SUPPORT