WERK4 for: Cranium, Inc.
CADOO TV CAMPAIGN
Project information
- Client:
- Cranium, Inc.
- Info:
- When Richard Tait and Whit Alexander founded Cranium, Inc. in 1998, the two had a simple but brilliant idea: create a product that would lighten and enlighten people's lives. Their goal was to bring people together through laughter, discovery, and opportunity to shine. From this simple belief that everyone shines came the original game, Cranium. Championed by passionate Craniacs everywhere it quickly went from an insiders' tip to a bestseller.
- Goal:
- Quickly publicize the new kids game Cadoo of the Cranium product family.
- Realisation:
- Development of a 20-second TV spot based on the TV spot from the USA. Shown on the TV stations RTL2, SuperRTL and Kabel 1.
- Media:
- Cadoo TV-Spot
- Link:
- www.cranium.com
- All projects:
- HULLABALOO INTRODUCTORY CAMPAIGN
- CADOO TV CAMPAIGN