WERK4 for: Cranium, Inc.
HULLABALOO INTRODUCTORY CAMPAIGN
Project information
- Client:
- Cranium, Inc.
- Info:
- When Richard Tait and Whit Alexander founded Cranium, Inc. in 1998, the two had a simple but brilliant idea: create a product that would lighten and enlighten people's lives. Their goal was to bring people together through laughter, discovery, and opportunity to shine. From this simple belief that everyone shines came the original game, Cranium. Championed by passionate Craniacs everywhere it quickly went from an insiders' tip to a bestseller.
- Goal:
- Development of a large-scale introductory campaign to quickly publicize the new kids game Hullabaloo
- Realisation:
- Creation of a 20-second TV spot for the TV stations SuperRTL, Kabel 1 and Nick. Conception of promotional and fair activities which direktly convey the fun of the game to children.
- Media:
- Deutscher TV-Spot, 20 Sek.
- Link:
- www.cranium.com
- All projects:
- HULLABALOO INTRODUCTORY CAMPAIGN
- CADOO TV CAMPAIGN