WERK4 for: BLUE DEVILS
Uncle Ben´s Salsa Cross Promotion
Project information
- Client:
- BLUE DEVILS
- Info:
- The Blue Devils, along with the soccer clubs HSV and St. Pauli and the Hamburg Freezers ice hockey team, are one of the main sporting attractions in the Hamburg area. The football team draws about 12.000 spectators to each of its home games in the AOL Arena. The Blue Devils are the first team ever to win the Eurobowl in three consecutive years. They beat an US College Team and are a three times German champion.
- Goal:
- Support of the national launch campaign for Uncle Ben’s salsa range.
- Realisation:
- Development and implementation of a target group oriented cross promotion concept with the European football champion Hamburg Blue Devils and the Mini-Mal supermarkets in Northern Germany.