WERK4 for: BLUE DEVILS
Experience marketing.
Jaguar drivers are shopping at discount supermarkets, women are wearing men’s underwear and 60-year-olds can be seen cruising through the streets on roller blades. Rigid fixation on target groups is a thing of the past. We have moved on.
We do not focus primarily on individuals or target groups but rather on the context in which the product is purchased or used. We develop strategies which actively transport consumers into markets or product worlds waiting to be experienced. What makes us particularly good at this is our ability to develop and interlink guerrilla campaigns, youth marketing, effective sales promotion services and integrated online solutions alongside our creative advertising. Depending on the requirements of the marketing idea, we can enlist the services of our PR and media partners. In this way, we create advertising for our customers quickly and efficiently.
The WERK4 Group is located at the heart of Elmsbüttel, a beautiful workers’ district of Hamburg, and operates from a former stable, built in 1911.
There’s no place for vanity or marketing affectations here. The team pull their sleeves up and get on with the job.
[from a WERK4 agency portrait in HORIZONT magazine]
Werk4’s four stroke action gets you where you want to be when it comes to:
- Strategic planning
- Advertising
- Design
- Sales promotion
- Guerilla
- Literature
- Sports and youth marketing
- Cooperation with:
- WERK4.1 Neue Medien
- Specialist PR and media agencies