WERK4 GETS BMW STARTED
28.11.2006
To promote the launch of the new model car "BMW M3 GTR", we have now developed a TV and Radio campaign for our client Hachette. The 15- and 30-second spots focus on the faszination of collecting models and the step-by-step construction of the remote controlled racer up to the thrill of its first run. After all, the model, powered by a combustion engine, can shoot along the race track with 80 kilometers per hour. The TV spots, designed for the German market, were entirely produced in Hamburg. The spots run on RTL, RTL II, Kabel 1, Pro7, Sat1, VOX, DSF, n-tv and N24. Kick-off: January 17th, 2006.