SCHWEPPES GETS FRESH WITH WERK4.1
28.11.2006
"Refreshment with character" – under this motto soft drink maker Schweppes presents the outfit of its new web site. Attractive design, fresh colors, and a completely revised concept concerning the contents are a mark of the relaunched site. On www.schweppes.de consumers, journalists and curious internet users can find exactly what they are looking for: information about lifestyle topics from fashion to music and much more.
WERK4.1 won the pitch for the brisk job with the core idea, to serve Schweppes more than a classical product and information web site. The essential element of the new internet presence is the integration of editorial content, with special emphasis on the topics character and personality. Each of the six famous Schweppes flavours stands for a specific type of character: "sophisticated" for the new Californian Citrus Summer, "eccentric" for Original Bitter Orange, "natural" for American Ginger Ale, "unique" for Original Bitter Lemon, "genuine" for Soda Water and "cosmopolitan" for Indian Tonic Water.
One click on a flavour reveals interesting news and stories about the respective characteristic. There are bizzare trends and memorable peculiarities – always new due to permanent update. We send Schweppes.de online with the aspiration level of an interactive lifestyle portal. The users can subscribe to RSS feeds thus staying up-to-date on the articles, comment on the subjects, and give the web site its own personal character.
You got character? Click: www.schweppes.de