WERK4 LAUNCHES "THE BISMARCK"
28.11.2006
WERK4 launches a large-scale introductory campaign for the new model construction line "The Bismarck", crafted by the French publisher Hachette. To push the national market entry of "The Bismarck", WERK4 has developed several mailings, a media co-operation, and TV spots broadcasted as of August 22th on ZDF, RTL, RTL II, VOX, Sat1, PRO7, Kabel 1, DSF and many other TV stations. The admen produced the commercials with as much love for the detail as Hachette showed in the creation of the 1.25 meter long model ship. One member of the cameracrew had already filmed a documentary about the "Bismarck" - about 1.000 kilometers off Brest, and 4.700 meters below the surface of the Atlantic Ocean - together with American director James Cameron. In addition to the TV campaign, WERK4 online subsidiary WERK4.1 created a sales-promoting website.
For more information, see:
www.die-bismarck-bauen.de